In case you're looking to seriously step up your SEO sport, you can't trust just any source you find online that happens to offer SEO advice.
Looking to the most reliable specialists helps to ensure that you're getting the most precise, up-to-date, and helpful search engine optimization information available. Bearing that in mind, this article we feature 20 top search engine optimization experts and explain why they're worth following.
The Way SEO Specialists Can Help WordPress Users
Before we dive to the listing, it's worth mentioning what exactly makes someone a specialist, versus somebody who just happens to be all talk and no action. The people that made it on this listing are pros mainly due to the depth of expertise that they have in advanced SEO, and also how they have leveraged that experience to other complementary regions of online marketing (which can be pretty much all 'em).
While any SEO beginner who's been able to rank for a long tail key word with low competition can write a blog post about how they did it (and then of course never update it), these experts are far more advanced than that. They've dug deeper to SEO and understand how to do all of the dirty work that comes with position for highly competitive keyword phrases, working together with innovative tools, tailoring SEO demands for e-commerce functions, analyzing all sorts of unique sets of data, fine-tuning site code to the search engines, plus even more.
Many operate their own successful companies on the internet and have helped numerous additional small business websites get more traffic. Some have been dabbling in SEO because the mid-90s, back when many of us were still wee nippers.
These people are the real deal, plus they all have the expertise and reputations to up them. Follow their upgrades and you'll not need to be concerned about getting tricked again by people who keep circulating outdated or just plain wrong SEO advice online.
Bruce Clay
Bruce Clay has specialized in SEO since the mid-1990s, conducting a global internet advertising firm that covers SEO, SEO training, SEO tools, social media advertising, PPC, content advertising, and internet design in offices all around the world. He's the writer of the 746-page publication Search Engine Optimization All-in-One For Dummies and has a talented group of contributors composing for the Bruce Clay website.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with large brands such as HostGator, Turbo Tax, and Mint. He was the prior growth team leader at Treehouse and has done consulting work for many Fortune 500 companies and venture-backed startups. Eric is a regular contributor to reputable websites such as Search Engine Watch and Entrepreneur, and he runs a blog at Growth Everywhere where he covers business, entrepreneurship, and, needless to say, SEO.
Eric Ward
Eric Ward has been a "linking strategist since the dawn of time," according to his Twitter bio. He claims to have really kicked off the internet 's first link building services back in 1994 and has assisted tremendous sites like Amazon, PBS, and Weather.com execute successful link building campaigns. He's been a frequent contributor to both Search Engine Land and ClickZ as well as a speaker at many major industry events. He publishes a superior newsletter at LinkMoses Private, filled with linking strategies, question and answer style hints, customer case studies, news, and much more.
Chris Dyson
Chris Dyson is an experienced SEO consultant who specializes in SEO audits, consulting, competitor analysis, and Google punishment recovery. His Google penalty providers include helping small businesses recover from SEO issues linked to this Google Panda or Penguin updates, such as unnatural linking and pure spam. He regularly updates his website with fantastic articles on SEO and content promotion.
Stephan Spencer
Stephan Spencer is a world-renowned SEO strategist and speaker. He's the writer of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's book The Art of SEO. He's the inventor of technical applications RIO SEO Website Optimizer and has been a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. He also provides a free guide on his website covering SEO myths that have to die.
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